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Consumer Studies

Grade 10 · Exam Revision · CAPS-aligned
CAPS · Grade 10 · 2022–2026
Consumer Studies Gr 10 · Exam RevisionDate: TopJournal

Consumer Studies is not about shopping. It is about making good choices with what you have, from your plate to your wardrobe to the place you call home.The GOAT Notes™

One paper · 200 marks · six questions
BEFORE YOU WRITE · HOW THE PAPER IS BUILT EXAM FORMAT

What you must be able to do

Core content · The paper CAPS prescribes

Grade 10 Consumer Studies is one written paper of 200 marks in six questions, laid out as the CAPS table prescribes. In Grades 10 and 11 all assessment is internal, so your school or province sets the paper. There is no national Grade 10 paper.

⚡ MUST MEMORISE Question 1 draws on every topic. Questions 2 to 6 each take their own topics.

Core content · What is not known, and where the marks sit

No Grade 10 paper from 2022 on could be obtained. The questions, their marks and their order inside a question are therefore not read from a paper. A topic's planned marks are its question's total shared out by CAPS hours, which is why each carries a tilde (~). Housing is the exception: it is the whole of Question 5, so its 30 marks come straight from CAPS.

⚠️ COMMON MISTAKE Reading a tilde as a promise. ~25 for food and nutrition is a share of Question 3, not a count of the marks your paper will hold.

Core content · Time and a second layout

CAPS prints no Grade 10 time. One provincial revision booklet gives 3 hours, so treat that as a planning figure and take the real time from the cover of your own paper.

The same booklet shows a second layout: 40 + 40 + 40 + 20 + 20 + 40 = 200, with Questions 4 and 5 at 20 marks and Question 6 at 40. A school may use it. This guide follows CAPS.

⚠️ COMMON MISTAKE Assuming your paper matches this page. If your cover shows Question 6 at 40 marks, move revision time to entrepreneurship and costing.

Core content · How questions are asked

One provincial booklet lists four forms for Question 1: multiple choice, matching items, one-word items and identification items. Its practice items (practice, not exam papers) also show:

📖 KEY DEFINITION Identification item. You name what a picture or symbol shows, such as a care-label symbol.

Core content · Thinking levels

CAPS requires paragraph-type responses in every test and examination.

⭐ EXAM FAVOURITE Write a paragraph as short sentences, one idea each, so every idea can be seen and ticked.

Core content · What is not in the written paper

💡 EASY MARK Question 1 is the cheapest place to bank marks: short items on every topic, so each term you learn can earn a mark.
🧠 ACTIVE RECALL

Which question of the CAPS layout holds Housing, and how many marks is it worth?

Which topics make up Question 6, the smallest question at 20 marks in the CAPS layout?

Add the CAPS marks of Questions 4, 5 and 6. What share of the 200-mark paper is that?

Which two questions of the CAPS layout carry the same 40 marks as Question 1?

Which sum shows the CAPS marks for Questions 1 to 6 in order?

Who sets a Grade 10 Consumer Studies paper, according to CAPS?

Why does each planned mark in this guide carry a tilde (~)?

A classmate says Question 5 will hold exactly two 15-mark parts. What is the right response?

Housing alone has an exact planned figure of 30 marks. Why?

What do the guides say about Grade 10 papers dated 2022 or later?

What time does CAPS print for the Grade 10 paper?

How should you use the figure of 3 hours?

A second layout is 40 + 40 + 40 + 20 + 20 + 40. Which questions differ from CAPS?

Your paper's cover shows Question 6 at 40 marks. What do you do?

The CAPS layout is 40 + 40 + 40 + 30 + 30 + 20 and a second layout is 40 + 40 + 40 + 20 + 20 + 40. What stays the same in both?

How many marks is Question 1, and what does it draw on?

Which list gives the four forms of Question 1 named in one provincial booklet?

Which Question 1 item is an identification item?

Why is Question 1 a good place to start revising?

A learner revised only Food and nutrition. How does that affect Question 1?

Which split of thinking levels does CAPS give for every test and examination?

How many of the 200 marks are at the remembering level?

Which question is at the highest level?

Which verb and level are correctly paired?

What kind of answer does CAPS require in every test and examination?

Which assessment does CAPS Table 1a name as the test on the theory of the practical work?

Which parts of the Grade 10 year are school-based and not in the written paper?

No source read states a calculator rule for Grade 10. What should you do?

A costing question says to show all calculations. What does that mean?

A learner skips practical theory because the PAT is not in the paper. What is wrong?

Explain why each planned mark per topic in this guide carries a tilde (~).

Name the four forms of item that one provincial booklet lists for Question 1.

Your paper's cover shows Questions 4 and 5 at 20 marks each and Question 6 at 40. Explain how this differs from CAPS and what you should do.

Explain to a Grade 8 learner how the Grade 10 Consumer Studies paper is built and why nobody can say exactly what a question will look like.

Explain to a Grade 8 learner the three thinking levels and how the verb in a question shows which level it is.

Explain to a Grade 8 learner how to use the planned marks to decide what to revise first, and why you must still read the cover of your own paper.

ONE-MINUTE SUMMARY One written paper of 200 marks in six questions: Question 1 is short items on every topic (40), then the consumer (40), food and nutrition (40), clothing and fibres (30), housing (30) and entrepreneurship (20). Your school or province sets it, and the time and layout on your own cover rule.
IN THE EXAM
  • Revise Question 1 terms first: they reach every topic.
  • Use the planned marks as shares, never promises.
  • Exam strategy shows how to spend the time and the marks.
Paper 1 · Question 2 · ~18 marks · 9% of the paper
TERM 1 · THE CONSUMER THE CONSUMER

What you must be able to do

Core content · What Consumer Studies is and who the consumer is

Short items on this topic are define, identify and differentiate. A definition earns its marks in two parts: say what kind of thing it is, then give the key idea.

Four terms as a memo words them
TermKind of thingKey idea (the second mark)
ConsumerA personBuys goods or services for their own use
NeedSomething basicMust be had to survive
WantA desireNot necessary for survival, but the person would like it
Consumer StudiesA subjectUsing money, time and energy wisely when buying and using goods and services
📖 KEY DEFINITION Two-mark definition: “A consumer is a person (1) who buys goods or services for their own use (1).” A bare word such as “buyer” leaves the second mark unearned.
Exam item: differentiate (2)

Differentiate between a need and a want.

  • Memo 1: A need is something basic that a person must have to survive. ✓
  • Memo 2: A want is a desire for something that is not necessary for survival. ✓

Write both halves. A sentence about only one earns one mark.

Core content · Needs and wants: Maslow's hierarchy of needs

The practice items set this as a 5 + 5 + 5 table: for each of the five levels, the level name, a need and an example. Learn the level names word for word, because the name is the first mark of each row.

⚖️ LAWS / FRAMEWORKS Bottom to top: physiological, safety and security, social, ego and self-esteem, self-actualisation. A hungry person looks for food before a certificate.
⚠️ COMMON MISTAKE Read the scenario before the product. A bicycle is a want for a child who rides for fun and a need for a worker who has no other way to reach her job.
Exam item: complete the table for Lindiwe, 20, a first-year student (5 + 5 + 5)
  • Level 1: Physiological ✓; food and water ✓; she packs a lunch ✓
  • Level 2: Safety and security ✓; a safe place to live ✓; she locks her room ✓
  • Level 3: Social ✓; friends and belonging ✓; she joins the choir ✓
  • Level 4: Ego and self-esteem ✓; respect and achievement ✓; she earns a distinction ✓
  • Level 5: Self-actualisation ✓; to reach her potential ✓; she plans to become a teacher ✓

Fifteen cells, one mark each. A blank cell earns nothing, so fill every line.

Core content · Consumer rights and responsibilities

Two forms are practised: name the right a scenario protects, and give the duty that goes with it. The verb in the scenario tells you the right. The four consumer responsibilities are critical awareness, social concern, environmental awareness and solidarity.

Exam item: name the right (4)

Name the consumer right in each case. (a) A bottle of drain cleaner carries a danger warning. (b) A shop refunds a cracked phone cover. (c) A bus company invites passengers to a meeting about fares. (d) A learner finds three brands of school shoes at different prices.

  • (a): Safety ✓
  • (b): Redress ✓
  • (c): Representation ✓
  • (d): Choice ✓

One word or name each. A sentence adds nothing.

💡 EASY MARK Learn the duties as pairs: information with the label, redress with the receipt, safety with the instructions, the environment with recycling. A “give the duty” item then becomes a free mark.

Core content · Types of decision: spur-of-the-moment, habitual and intuitive

The practice item is classify: three marks for the type, the clue quoted from the scenario and what the type means. Quote the clue in the scenario's own words.

⚡ MUST MEMORISE Name the type exactly: spur-of-the-moment, habitual or intuitive. The fourth type, the rational decision, is based on logical reasoning and facts.
⚠️ COMMON MISTAKE Do not call a repeat purchase an impulse. If the same product is bought again out of routine, the type is habitual. Spur-of-the-moment is sudden and set off by what the buyer sees; intuitive is calmer and rests on a feeling.
Exam item: classify (3)

Karen is shown two flats. She has not compared the rent or the distance to work, but she tells the agent the second one feels right and that she will take it. Classify the decision, quote one clue and say what this type means.

  • Memo 1: An intuitive decision. ✓
  • Memo 2: Clue: “feels right” and “has not compared”. ✓
  • Memo 3: It is a decision based on a feeling that it is right, not on facts. ✓

Quote from the story. “She chose a flat” is not a clue.

🔥 FREQUENTLY TESTED Practice-item form: classify a purchase in three marks (type, clue, meaning), as in the provincial revision booklet we read. Leave out the clue and a third of the marks stay on the table.

Core content · The rational decision-making process

The practice item is give an account of the process in six marks: a mark for each step in order, applied to the buyer in the question, and a mark for the best option. The flow asks the question the buyer asks at each step.

⚖️ LAWS / FRAMEWORKS The five steps in order: problem recognition, information search, evaluation of alternatives, purchase decision, post-purchase behaviour. Write the step name first, then the buyer's action.
Scaffold for the six-mark account: fill it with the buyer in your question
MarkStepYour sentence answers
1Problem recognitionWhat has gone wrong or run out for this buyer?
2Information searchWho does the buyer ask, and what does the buyer read or visit?
3Evaluation of alternativesWhich options are compared, and on what?
4Purchase decisionWhich one is chosen, and why does it fit?
5Post-purchase behaviourWhat does the buyer check afterwards?
6Best optionName it and say it suits the need and the budget

Core content · Sustainable consumption: meaning, principles and decisions

Items ask you to define sustainable consumption, name the principles and explain a decision. In an explain item the decision earns the first mark and its reason the second.

Three item styles
ItemWhat the memo looks forWrite it like this
DefineMeeting needs while harming the environment lessUsing goods and services to satisfy basic needs while reducing harm to the environment and natural resources
Name the principlesThe three wordsReduce, reuse, recycle
Explain a decisionThe decision, then the reasonChoose refillable bottles, so there is less packaging to throw away
Exam item: explain (4)

Explain TWO sustainable consumption decisions a family can make when it shops.

  • Memo 1: Buy only what is needed, so that less is bought and less is thrown away. ✓ ✓
  • Memo 2: Choose products with little packaging or in refillable containers, so there is less waste. ✓ ✓

Decision plus reason, twice. A decision without its reason earns one mark.

Reuse is not recycle. Using an old tin as a plant pot is reuse; putting the tin in a bin so that it can be made into a new product is recycling. Write the one the scenario shows.

Core content · Good buying habits

Naming items give one mark for each habit, so write exactly the number asked, each with a short reason.

Buying locally earns two marks together: the money and jobs stay in the community, and the goods travel a shorter way, which saves fuel.

Core content · What influences buyer behaviour: psychological, socio-cultural and economic factors

The practice item is a paragraph on buyer behaviour from a story. For each clue, name the group, name the factor and quote the story. Age, gender and occupation look personal, so learners file them as psychological; CAPS lists them as personal factors under socio-cultural.

Exam item: name the factors in a story (6)

Zodwa, 16, saves for running shoes. She trains four days a week, her teammates all wear the same brand, and her aunt can pay only for a cheaper pair. Name the group and the factor for each of the three clues.

  • Clue 1: Psychological ✓; lifestyle ✓ (she trains four days a week)
  • Clue 2: Socio-cultural ✓; reference group ✓ (her teammates wear the same brand)
  • Clue 3: Economic ✓; income ✓ (her aunt can pay only for a cheaper pair)

Two marks a clue: the group and the factor. Quote the words from the story.

🧠 ACTIVE RECALL

Which person is acting as a consumer?

Which pair names one good and one service?

A need is best described as something that:

Siya says: "A data bundle is a want, so it cannot be a need." Which reply is correct?

Which sentence about wants is correct?

Which level sits at the top of Maslow's hierarchy of needs?

Mandla puts a strong lock on his shop door and saves a little each month for emergencies, so that he feels protected. Which level is he meeting?

Which need sits on the same Maslow level as being hungry?

The conductor praises Anele's solo and asks her to lead the choir, and she feels proud and respected. Which level is she meeting?

Which learner's purchase is aimed at self-actualisation?

The right to consumer education gives a consumer:

Which duty goes with the right to information?

A municipality invites residents to a meeting before it decides on new taxi fares. Which consumer right is respected?

Lebo asks why two similar jerseys differ in price and checks the fabric label before she decides. Which responsibility is she showing?

Mr Zungu keeps his slip, returns a faulty toaster and explains the fault politely. Which right and which matching duty does this show?

Which type of decision is based on logical reasoning and facts?

In the queue at the till, Mia sees a display of sweets and adds three packets to her trolley, although they were not on her list. Which type of decision is this?

Pieter chooses a birthday gift for his aunt by taking the one that just seems right. He has read nothing about the gifts and compared none. Which type of decision is this?

Which statement describes a habitual decision?

Which pair of clues correctly separates an intuitive decision from a spur-of-the-moment decision?

Which step comes directly after information search in the rational decision-making process?

The last step of the rational decision-making process is:

After comparing three blazers, Sam picks the grey one and pays at the till. Which step is this?

Ntombi phones two shops for the price of a fridge and reads the guarantee on each model. Which step is this?

Which buyer is following the rational decision-making process correctly?

Which principle of sustainability means buying less, so that less waste is made?

Why should a consumer write a shopping list before going to the shop?

Zinzi needs a lunch container. Which choice is the most sustainable?

Which statement about buying second-hand clothes is correct?

Which shopper shows both sustainable consumption and good buying habits?

Which group of factors includes income, credit facilities and price?

Palesa buys a certain soap because her mother and grandmother use it and the whole family praises it. Which factor is influencing her?

Karabo refuses to buy goods that were tested on animals because she believes it is wrong. Which psychological factor is this?

A learner's choice of cell phone is influenced by her age and her occupation. These are:

Thulani loves hiking, buys the same boots as his hiking club and waits for a sale because the price was too high. Which row names one factor for each group?

Every Friday Mr Naidoo stops at the same garage and buys the same brand of airtime without looking at any other, just as he did last month. Classify his decision, quote ONE clue from the scenario and say what this type of decision means. (3)

Warren, 19, has finished his apprenticeship. His employer hands him a certificate in front of the staff and he feels proud and respected. Name the Maslow level this need belongs to, quote ONE clue from the scenario and give ONE other example of a need on the same level. (3)

Thabo says: "I bought the first cell phone I saw because the shop assistant said it was good. That was a rational decision." Explain why Thabo is NOT correct. (4)

Explain to a Grade 8 learner the difference between a need and a want, using two things that you bought this month.

Explain to a Grade 8 learner how to tell a spur-of-the-moment, a habitual and an intuitive decision apart, using the clue you would look for in each.

Explain to a Grade 8 learner why each consumer right comes with a responsibility, using the right to information and the right to redress.

ONE-MINUTE SUMMARY In the paper this topic is answered, not recited: define in two parts, fill the 5 + 5 + 5 Maslow table, name the right and its duty, classify a decision with the clue quoted, give the five steps applied to the buyer, explain a sustainable decision with its reason, and name the group, factor and story clue. Check the verb, give exactly the number asked, and quote the scenario.
IN THE EXAM
  • CAPS sets Question 2, The consumer, at 40 marks, shared with outlets and dining out and with marketing; this topic carries about 18 of them, an estimate from the CAPS hours.
  • The provincial revision booklet we read practises classify items, a 5 + 5 + 5 Maslow table, a 6-mark account of the decision process and a paragraph on buyer behaviour; they are practice items, not an exam.
  • Short items on this topic can also appear in Question 1, as multiple choice, matching or one-word answers.
  • In Grade 11 and in Grade 12 you meet budgets, consumer protection, contracts and the cost of credit, which build on these rights and decisions.
🔒 OUTLETS
🔒 FOOD
🔒 SPOILAGE
🔒 MARKETING
🔒 ENTREPRENEURSHIP
🔒 COSTING
🔒

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    Every need you can classify, every label you can read and every rand you can cost is a mark you have already banked. Go and collect them.