THE GOAT NOTES.
Interactive CAPS study guides for Grades 10 to 12, in Afrikaans and English.
The GOAT Notes™ is a registered South African business, trading as Ashin Afrika, that builds interactive CAPS study guides for Grades 10 to 12 in Afrikaans and English. We reach the person who decides on exam preparation in a South African home: the parent of a Grade 10 to 12 learner, and the learner on the phone next to them. Every guide tests the learner until the work sticks, with a built-in AI tutor, so our audience is families who act on their children's marks, not just scroll past.
RESULTS FIRST.
WHO WE REACH.
THE AUDIENCE
- Parents, 35 to 55 deciding on exam preparation for a Grade 10 to 12 learner, mostly in October to November and before the June exams.
- Learners, 15 to 18 on TikTok and Instagram Reels, Afrikaans and English, public, private, home-school and SACAI.
- Afrikaans and English homes every guide, post and message exists in both languages, never mixed.
- South Africa, Pretoria base sold online nationwide; delivered as a private link that works on any phone, even offline.
WHERE THEY ARE
- Facebook 202 followers · 25.5K views in 28 days
parents and matrics; Afrikaans and English, no slang - TikTok 167 followers · 7 191 likes
3.7K views in the last 7 days; one founder video passed 11K - Instagram 52 followers · 24 posts
reels, carousels and stories - WhatsApp the primary channel
every enquiry answered within the hour, 08:00 to 21:00; broadcast twice a week - goatnotes.co.za shop, free Topic 1 demo, FAQ
Afrikaans and English
IN THEIR WORDS.
Just want to say a huge thank you for the superb summary notes, they are clear, well organised and a great resource for our learners, its much easier for learners to understand and revise the key concepts, your effort and dedication is truly appreciated
Debbie, teacherAlles gaan perfek, ek voel baie meer gerus nadat ek begin leer het van jou notas af en dit simplify dinge net soveel meer, ek is baie happy met dit, dankie baie! ❤️
Christelle, learnerYour notes are a revolutionary purchase.
Liam, learnerWHAT WE POST.
Reel, TikTok and Instagramthe R500 NSC Finals Special, Afrikaans and English cuts
Carousel, Instagramsix cards: what is inside a guide
Facebook post50 free All-in-one bundles, 12 Oct 2026
Story, Instagramcountdown to the NSC with a WhatsApp linkWORKED WITH.
- Dunamis Akademiebespoke revision packs built for its learners, including the Grade 12 set works
- A school teacher's resource linkevery library guide, grade by subject, for classroom use
- Families and tutors28 live delivery links, each with Coach GOAT and WhatsApp support
PARTNER WITH US.
Class licences, a teacher resource link and Coach GOAT for every learner. A CAPS-aligned resource to recommend to parents, at no cost to the school.
Sponsored giveaways, co-branded posts in Afrikaans and English, and a feature in the WhatsApp broadcast. Parent register only.
Study skills, the NSC calendar, Afrikaans and English exam preparation. Quotes, interviews and guest pieces.
Revision packs, mock exams and set-work guides built for a school, a tutor or a programme, in its own branding if needed.
Retail: from R450 for one subject to R3 750 for the Grade 12 All-in-one, one price for the whole year.
TALK TO US.
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